People talking at a cultural event in Guanajuato, Mexico.
Palacio Postal celebrates the centenary of the birth of José Alfredo Jiménez with “El hijo del pueblo”

El histórico Palacio Postal albergará la exposición “El hijo del pueblo”, 40 piezas para celebrar el centenario del natalicio del compositor Guanajuatense.

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Tourism promotion at Tianguis Turístico Mexico 2026 with the participation of authorities and business leaders.

SECTUR drove promotion, connectivity, and historic participation at Tianguis Turístico México 2026

Guanajuato strengthened its tourism agenda with new air routes, collaboration with municipalities, and results at the 2026 Tianguis Turístico.

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Group of people at a cultural event in Guanajuato, celebrating local history.

Heading towards Acámbaro's 500th anniversary, SECTURI strengthens the Charm of Guanajuato's New Chupícuaro

The Secretariat of Tourism and Identity (SECTIRI) promotes workshops for community entrepreneurs that contribute to local development.

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Participants in the sixth Hat Fair in Guanajuato, a notable cultural and tourist event.

The Sixth National Hat Fair (FENS) is coming.

In just five editions, the National Hat Fair (FENS) has reaffirmed San Francisco del Rincón's positioning as the Hat Capital.

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Guanajuato logo on display at tourism event in Mexico.

Guanajuato Closes Tourism Fair with 600 Business Appointments, New Flights, and Three Awards

- Three awards for Guanajuato and more than 600 business meetings finalized stood out at the Tianguis Turístico 2026.- More than 20 tourism announcements were made, notably the Brussels Contest Award Gala in San Miguel de Allende.

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Participants in the second preliminary round of the “14th Guanajuato Traditional Cuisine Encounter: Guanajuato, Yes It Knows!".

Nuevo Chupícuaro receives second preliminary of the “14th Traditional Cuisine Encounter Guanajuato ¡Sí Sabe! 2026”

During the second preliminary held in one of Guanajuato's seven charms, 22 cooks participated.

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People preparing traditional food at a cultural event in Cañada de Caracheo, Guanajuato.

The 14th Guanajuato Traditional Cuisine Meeting ¡Sí Sabe! 2026 kicks off in Cañada de Caracheo, Cortazar; Acámbaro, Tierra Blanca and Irapuato are preparing.

The 14th Guanajuato Traditional Cuisine Encounter ¡Sí Sabe! 2026 is a valuable promotional platform for the gastronomy of Guanajuato.

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Guanajuato recognized at Tianguis Turístico México 2026, highlighting its culture and tourism on stage.
Guanajuato is recognized nationally at the Tianguis Turístico México 2026

- “México Desconocido” awarded Guanajuato for its International Cervantino Festival (FIC) as Best Cultural Festival; and recognized the thermal waters of San Miguel de Allende by participating in the Best Luxury and Wellness Experience category.
- The Ministry of Tourism of the Government of Mexico (SECTUR) awarded the Recognition for Innovation in Mexican Tourist Product in the Wellness Tourism category to Tierra Madre Hotel Boutique, in Comonfort.

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Tourism in Yuriria, Guanajuato, with visitors enjoying local culture and traditions.
Yuriria has the best Tourist Route in Guanajuato

Guanajuato shined at the 2026 Tourism Tianguis, with Yuriria being recognized as the winner in the Magical Town category at the IV Magical Excellences Awards.
- The state promoted new routes, community tourism, a gastronomic season, grape harvests, summer events, and meetings with buyers, media, and strategic allies.
The Secretary of Tourism and Identity, María Guadalupe Robles León, led key activities to consolidate the state's presence at the country's main tourism showcase.

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Guanajuato promotes its tourism at Tianguis Turístico 2026 with new routes and strategic alliances.
Guanajuato strengthens its promotion at Tianguis Turístico 2026 with the CMB Gala, new routes, alliances, and a tourism offering ready for commercialization.

Guanajuato developed an intense promotional agenda, highlighting the presentation of the CMB Guanajuato Gala, which reaffirms the state as a national and international benchmark in winemaking and wine tourism.
- The Federal Secretary of Tourism, Josefina Rodríguez Zamora, accompanied the Secretary of Tourism and Identity (SECTURI), María Guadalupe Robles León, at the inauguration of the Guanajuato Stand.
- The state promoted new routes, community tourism, a gastronomic season, grape harvests, summer events, and meetings with buyers, media, and strategic allies.

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Guanajuato showcases its culture and tourism at Tianguis Turístico México 2026.
Guanajuato begins its participation in the 50th Tourist Tianguis Mexico 2026 to showcase its identity.

Guanajuato opened its participation in the Tourist Tianguis with activities focused on destination promotion, social tourism, tourism innovation, and institutional strengthening.
- The Secretary of Tourism and Identity, María Guadalupe Robles León, accompanied the official inauguration, the inaugural tour, and the opening of the Guanajuato Stand alongside the Secretary of Tourism of the Government of Mexico, Josefina Rodríguez Zamora.

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Guanajuato assumes Regional Vice Presidency in ASETUR to boost tourism.
Guanajuato Assumes Regional Vice Presidency for the Central Zone of ASETUR

-La Secretaria de Turismo e Identidad, Lupita Robles León, formará parte de la nueva Mesa Directiva nacional encabezada por Roberto Monroy García.

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Mexico's Secretaries of Tourism Meet to Boost Community Tourism.
Secretaries of Tourism from Mexico Agree to Strengthen the National Community Tourism Agenda

Guanajuato reaffirms its commitment to a vision of community tourism aligned with the federal strategy.

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Carretera de Cuota Silao - Guanajuato Km 3.8. C.P. 36270. Silao, Guanajuato

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