Yuriria invita a visitantes nacionales e internacionales a disfrutar la emoción de un Pueblo Mágico y una de las tres sedes oficiales de proyecciones oficiales de la Fiesta Más Grande del Futbol 2026, en Guanajuato.
Yuriria, one of the most emblematic Magical Towns in southern Guanajuato, is gearing up with its traditional Caldo Michi, grilled fish, peanut tamales, wind fritters, and wheat and chickpea atoles, to welcome visitors who arrive during the celebration of the Biggest Football Party, consolidating itself as one of the three venues for official screenings of football matches in the state.
What is there to enjoy in Yuriria during the Biggest Soccer Party?
Recognized for housing Latin America's first major hydraulic work, the majestic Yuriria Lagoon is the heart of this destination. Its landscapes, sunsets, and recreational activities make the boardwalk one of the most attractive places for those seeking to coexist with nature while experiencing the passion for football.
In fact, a few steps from the official screenings of the Biggest Football Party, stands the imposing Augustinian Ex-Convent of San Pablo, built in 1559, considered one of the most important architectural jewels of the state. Its museum of sacred art, its murals, and its fortified architecture tell centuries of history and evangelization in the region.
During their stay, visitors can tour the Historic Center and admire emblematic sites such as the Expiatory Temple, the Temple of the Lord of Health, the Temple of Saint Anthony, and the Temple of the Precious Blood of Christ, spaces that reflect Yuriria's deep religious and cultural identity.
Additionally, visitors to this Magical Town can experience the “Agustina Route,” recently recognized as the “Best New Tourist Route” at the “Magical Excellence Awards 2026,” a tour that connects history, heritage, culture, and tradition in the south of the state.
The experience also includes an encounter with local artisans, guardians of traditional techniques passed down through generations; such as the textile work at Oliverio García's workshop, where rebozos and craft pieces are made, preserving the region's cultural legacy.
Gastronomy with a taste of tradition
Yuriria captivates its visitors with its traditional cuisine, inspired by the ingredients from its lakeside and agricultural surroundings.
Among the must-try dishes are the traditional Caldo Michi, zarandeado fish, peanut tamales, buñuelos de viento, and wheat and chickpea atoles. At the Gastro-Artisan Center, located next to the boardwalk, travelers can enjoy these delights while taking in one of the most beautiful views in the municipality.
And to cool off, the famous artisanal ice creams and traditional popsicles offer unique flavors that are part of the local gastronomic identity.
Nature, adventure, and heritage
Visitors can also complement their trip by exploring nearby attractions such as the Peralta Archaeological Zone, one of the most important pre-Hispanic settlements in the Bajío, as well as tourist routes that wind through volcanoes, craters, and extraordinary landscapes that distinguish southern Guanajuato.
Experiences like the Tour Between Volcanoes allow you to discover the geological richness of the region, combining nature, history, and gastronomy in a single adventure.
A Magical Town with festivities celebrating identity
Throughout the year, Yuriria keeps its traditions alive through celebrations such as the Festival of the Precious Blood of Christ, the Festival of San Agustín, and the Day of the Dead festivities, cultural expressions that strengthen the sense of community and preserve the historical legacy of the municipality.
Live soccer and discover Guanajuato
During the Biggest Soccer Party 2026, Yuriria will be a meeting point for fans who wish to enjoy every match in an atmosphere full of history, hospitality, and Mexican pride. With this, Guanajuato positions itself before the world as a destination with identity, heritage, culture, and gastronomy.