The venues located in León, and the Magical Towns of Yuriria and Dolores Hidalgo, Cradle of National Independence, already total 28,207 attendees as of June 23.
- This strategy brings the World Cup closer to families, strengthens coexistence, and boosts tourism and economic activity in the participating municipalities.
Guanajuato Festivals along with theirs activations, music, sale of local products and traditional snacks, they have already gathered 28,207 people during their first 13 days of activities; an impetus that consolidates our state, with free spaces where families, visitors, and tourists enjoy the excitement of the Biggest Football Festival, in a safe and convivial atmosphere.
The Guanajuato identity has been experienced at the three official viewing locations for the Biggest Soccer Festival in Guanajuato (Yuriria, León, and Dolores Hidalgo, Cradle of National Independence), as the soccer experience reaches different regions of the state.
As of Tuesday, June 23, the León site has registered 13,714 attendees; Dolores Hidalgo Cuna de la Independencia Nacional, 11,434; and Yuriria, 3,059.
Third win for Mexico, hundreds gather
Mexico's 3-0 victory over Czech Republic once again brought hundreds of people together in public squares, where children, young people, and adults shared the excitement of the match in a family atmosphere.
The Secretary of Tourism and Identity, Lupita Robles León highlighted that this strategy allows for bringing quality experiences closer to the population and, at the same time, promoting Guanajuato's tourist attractions, gastronomy, culture, and hospitality.
“Beyond the parties, these spaces bring families together, create life in our town squares, and allow visitors to discover the richness of our destinations. That is also a way of doing tourism,” he/she pointed out.
Guanajuato Festivals they are part of a 39-day broadcast schedule, during which 50 World Cup matches will be shown in public squares in León, Dolores Hidalgo Cuna de la Independencia Nacional, and Yuriria.
In addition to offering a free alternative for experiencing this sporting event, the venues generate increased activity in surrounding businesses, restaurants, cafes, and service providers, contributing to the local economy and strengthening the use of public spaces as community gathering points.
With this strategy, Guanajuato is leveraging one of the most important sporting events in the world to boost tourism, strengthen social coexistence, and bring quality experiences to thousands of families.