Grupo de personas en evento de turismo en Guanajuato, México.
Cocineras tradicionales protagonizan en el Congreso Veterinario de León

El Pabellón Guanajuato ¡Sí Sabe! acercó a los 25 mil asistentes al Congreso Veterinario de León, a los sabores, saberes y productos de distintas regiones del estado, a través de los platillos de nuestras cocineras tradicionales.

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Group of women in traditional costumes at a cultural event in Guanajuato, promoting traditional gastronomy.

Tierra Blanca celebrates Guanajuatan culinary richness in the Third Preliminary of “¡Sí Sabe!”

A total of 19 traditional cooks from 12 municipalities were part of the Third Preliminary of the 14th Traditional Cuisine Encounter Guanajuato, ¡Sí Sabe! 2026.

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Wine tasting in Guanajuato, Tinto Bajío, with a group of people enjoying a wine event.

The Guanajuato Gastronomic Season ¡Sí Sabe! 2026 Begins in León with Tinto Bajío

Tinto Bajío kicks off the Guanajuato ¡Sí Sabe! 2026 Gastronomic Season, a schedule of 40 events in municipalities across the state's 7 tourist regions.

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Three professionals holding certificates at a tourism event in Guanajuato, promoting destinations.

SECTUR and the Inland Port sign agreement to boost tourism

The signing of the coordination and collaboration agreement is to develop actions, programs, and projects that promote tourism and business linkage.

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Tourism event in Guanajuato with authorities and destination promotion.

Special Commission for Tourism Promotion Seeks Professionalization to Continue Positioning Guanajuato Tourism

During the Commission, the following were addressed: Campaigns, national events participated in, national and international activations and presentations, in addition to the vision of professionalization in the sector.

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Guanajuato joins La Gran Escapada 2026, the Great Tourism Fin of Mexico

Promotions, discounts, packages, special offers, and above all, experiences; that's what La Gran Escapada, Mexico's Grand Tourism Finale, will have in store for you in 2026.

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Tourism in Guanajuato, collaboration between SECTURI and AMAV to strengthen the tourism sector.

SECTUR and AMAV Strengthen Collaboration to Boost Tourism with Vision in Guanajuato

The collaboration also considers coordinated actions in promotional caravans, tourism fairs, and familiarization trips.

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More news


Tourism promotion at Tianguis Turístico Mexico 2026 with the participation of authorities and business leaders.
SECTUR drove promotion, connectivity, and historic participation at Tianguis Turístico México 2026

Guanajuato strengthened its tourism agenda with new air routes, collaboration with municipalities, and results at the 2026 Tianguis Turístico.

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Group of people at a cultural event in Guanajuato, celebrating local history.
Heading towards Acámbaro's 500th anniversary, SECTURI strengthens the Charm of Guanajuato's New Chupícuaro

The Secretariat of Tourism and Identity (SECTIRI) promotes workshops for community entrepreneurs that contribute to local development.

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Participants in the sixth Hat Fair in Guanajuato, a notable cultural and tourist event.
The Sixth National Hat Fair (FENS) is coming.

In just five editions, the National Hat Fair (FENS) has reaffirmed San Francisco del Rincón's positioning as the Hat Capital.

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Guanajuato logo on display at tourism event in Mexico.
Guanajuato Closes Tourism Fair with 600 Business Appointments, New Flights, and Three Awards

- Three awards for Guanajuato and more than 600 business appointments finalized stood out at the 2026 Tianguis Turístico.
More than 20 tourist announcements were made, among which the Brussels Competition Awards Gala in San Miguel de Allende stands out.

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Participants in the second preliminary round of the “14th Guanajuato Traditional Cuisine Encounter: Guanajuato, Yes It Knows!".
Nuevo Chupícuaro receives second preliminary of the “14th Traditional Cuisine Encounter Guanajuato ¡Sí Sabe! 2026”

During the second preliminary held in one of Guanajuato's seven charms, 22 cooks participated.

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People preparing traditional food at a cultural event in Cañada de Caracheo, Guanajuato.
The 14th Guanajuato Traditional Cuisine Meeting ¡Sí Sabe! 2026 kicks off in Cañada de Caracheo, Cortazar; Acámbaro, Tierra Blanca and Irapuato are preparing.

The 14th Guanajuato Traditional Cuisine Encounter ¡Sí Sabe! 2026 is a valuable promotional platform for the gastronomy of Guanajuato.

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