Guanajuato and its National Holidays, an agenda that strengthens our identity and attracts visitors
Fiestas Patrias, actividades culturales, artísticas y gastronómicas fortalecen la oferta turística de nuestros destinos, particularmente Dolores Hidalgo, Cuna de la Independencia Nacional, donde se vive una celebración única y cercana a la gente.
Enjoy the archaeology and gastronomy of Yuriria during the Biggest Soccer Festival
Yuriria invita a visitantes nacionales e internacionales a disfrutar la emoción de un Pueblo Mágico y una de las tres sedes oficiales de proyecciones oficiales de la Fiesta Más Grande del Futbol 2026, en Guanajuato.
Cheer on the macaws and live the passion of football in León
The city of León is ready to welcome visitors and spectators for the official screening of Mexico's third match during the Biggest Soccer Party 2026.
SECTUR ABOUT NEW TOURIST ROUTES TO OPERATORS FROM THE SEVEN REGIONS OF THE STATE
Through socialization workshops, the Government of the People, through the Secretariat of Tourism and Identity, drives the competitiveness and professionalization of the tourism sector and the value chain, under a strategic vision of promotion.
This is how Dolores Hidalgo C.I.N. welcomes fans and visitors during the Biggest Football Fiesta
The Cradle of National Independence is preparing to experience the thrill of Mexico's third match with a unique tourist offering that invites you to discover the historical and cultural heart of Guanajuato.
Continue the experience of flavors and identity in the Guanajuato Gastronomic Season ¡Sí Sabe!
This Gastronomic Season concludes on August 30, 2026, with the participation of 33 municipalities in the State of Guanajuato.
Guanajuato shouts "goal" again with the selection's victory in Fiesta Mexico
- Guanajuato families experienced Mexico's 1-0 victory against South Korea in León, Dolores Hidalgo C.I.N., and Yuriria. - The official broadcasts brought together 18,549 people over eight days, strengthening social interaction, enjoyment of public spaces, and the state's tourism promotion.
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The gastronomic richness of Guanajuato shines in México de Mis Sabores 2026
As ambassadors of the state's cuisine, traditional cook Graciela Trujillo Espitia, from Comedor Chupícuaro in Acámbaro, and chef Nelcy Martínez Luna, from Agavia restaurant in San Miguel de Allende, will participate.
SECTUR proposes a model to protect biodiversity and strengthen tourist destinations
The SECTURI participated in the works of the LXVI Legislature to strengthen the protection of biodiversity from a sustainable development perspective.
New Bajío–AIFA Route! Guanajuato Expands Network of National Destinations
With the incorporation of a new Mexicana de Aviación route connecting BJX with AIFA, Guanajuato expands its network of destinations and national and international connectivity.
Guanajuato families shout "Goal!" at Fiesta México for the biggest football event and the national team's 2-0 victory against South Africa.
• The “Fiesta México” activation launched successfully at its three venues: León, Dolores Hidalgo C.I.N., and Yuriria.
• By order of the Governor of the People, Libia Dennise García Muñoz Ledo, SECTURI brings free, safe, and family-friendly experiences to the people of Guanajuato.
Guanajuato Wines Conquer Armenia and Place Guanajuato as the Second Most Awarded Wine State in Mexico at the 2026 Brussels World Competition
Guanajuato received 52 international recognitions and ranked second nationally in number of awards.
- Gran Pago de Ricardo Vega 2021, from Cuna de Tierra, was recognized as the Best Mexican Wine of the competition.
SECTUR Drives International Promotion of Guanajuato at FIEXPO Latin America 2026
The state's participation in the main meeting industry event in Latin America strengthens the attraction of events, congresses, and investments for Guanajuato.