Meeting conference participants in Guanajuato, a prominent destination for conventions.
Meeting Industry experts place Guanajuato at the top of destinations for congresses and conventions

Desde el CNIR 2026, en Querétaro, especialistas y meeting planners destacan la infraestructura, conectividad, diversidad de destinos y capacidad de Guanajuato para recibir grandes encuentros.

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Team of chefs and organizers at a gastronomy stand in Guanajuato.

The gastronomic richness of Guanajuato shines in México de Mis Sabores 2026

As ambassadors of the state's cuisine, traditional cook Graciela Trujillo Espitia, from Comedor Chupícuaro in Acámbaro, and chef Nelcy Martínez Luna, from Agavia restaurant in San Miguel de Allende, will participate.

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Authorities discuss a model to strengthen tourist destinations.

SECTUR proposes a model to protect biodiversity and strengthen tourist destinations

The SECTURI participated in the works of the LXVI Legislature to strengthen the protection of biodiversity from a sustainable development perspective.

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Airplane in flight over clouds with promotion of Bajío-AIFA route in Guanajuato.

New Bajío–AIFA Route! Guanajuato Expands Network of National Destinations

With the incorporation of a new Mexicana de Aviación route connecting BJX with AIFA, Guanajuato expands its network of destinations and national and international connectivity.

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Enjoying traditional festivals in Guanajuato, Mexico, with joy and culture in an outdoor event.

Guanajuato families shout "Goal!" at Fiesta México for the biggest football event and the national team's 2-0 victory against South Africa.

• The “Fiesta México” activation successfully kicked off at its three venues: León, Dolores Hidalgo C.I.N., and Yuriria. • By instruction of the Governor of the People, Libia Dennise García Muñoz Ledo, SECTURI is bringing free, safe, and family-friendly experiences to the people of Guanajuato.

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Wines in a winery in Guanajuato, Mexico, displayed on wooden shelves for wine tourism.

Guanajuato Wines Conquer Armenia and Place Guanajuato as the Second Most Awarded Wine State in Mexico at the 2026 Brussels World Competition

- Guanajuato received 52 international awards and ranked second nationally in the number of prizes. - Gran Pago de Ricardo Vega 2021, from Cuna de Tierra, was recognized as the Best Mexican Wine of the competition.

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The political event in a conference hall with an attentive audience and large screens displaying.

SECTUR Drives International Promotion of Guanajuato at FIEXPO Latin America 2026

The state's participation in the main meeting industry event in Latin America strengthens the attraction of events, congresses, and investments for Guanajuato.

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More news


Historic church tower in Guanajuato at night, with spectators watching a soccer match.
These are the activations for the biggest soccer party in: León, Dolores Hidalgo, and Yuriria

- The three venues will feature an official authorized broadcast signal, giant screens, and activities for the whole family.
- The strategy strengthens tourism promotion, social coexistence, and the projection of the state's seven regions.

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Professional camera recording tourist content in Guanajuato, Mexico.
Guanajuato promotes new productions with the 2026 Film and Audiovisual Project Support Program

The Guanajuato Film Commission is launching two calls for proposals to support projects that promote the state's tourist, cultural, and identity attractions.
- Interested individuals can register from June 8-30 and July 16-31, 2026.

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Grapevine fence in a vineyard in Guanajuato, Mexico, with swings and a rural landscape.
Successfully conclude the Guanajuato Wine Week 2026

- From June 2 to 7, activities were held to promote wine culture, wine tourism, gastronomy, and the identity of Guanajuato.
- Mundo Vino brought visitors, tourism professionals, and the media closer to the state's wine tourism offerings through specialized tours and experiences.

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Ribbon cutting at an official tourism event in Guanajuato, cultural celebration and destination promotion.
Hotel operations increase in Guanajuato with the opening of Pueblo Bonito Vantage San Miguel de Allende

The lodging space includes event and destination wedding spaces, a garden for events, a gastronomic proposal, a SPA, a swimming pool, a gym, and meeting rooms.

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Students participating in a tourism culture competition in Guanajuato, a national event for promotion.
Guanajuato children and adults draw for “Mexico 2026: A Goal for Tourism”; the prize for the 2026 National Tourism Culture Contest

90 entries participated in the call for proposals that promoted identity, inclusion, and sports tourism for the FIFA World Cup 2026.

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Enjoying tourism in Guanajuato with a diverse group at a cultural event.
Guanajuato Wine Week 2026 Closes with a Taste of Vine + GTO Wine World

Sabor a Vid + Mundo del Vino GTO is a celebration that consolidates Guanajuato as one of the main wine tourism destinations in Mexico, bringing together wineries, vineyards, and all the Guanajuato identity.

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