-La Secretaria de Turismo e Identidad, Lupita Robles León, formará parte de la nueva Mesa Directiva nacional encabezada por Roberto Monroy García.
Within the framework of Tianguis Turístico 2026, ASETUR (Union of Secretaries of Tourism of Mexico A.C.) elected its new Board of Directors, headed by Roberto Monroy García, who was recognized and congratulated for assuming the National Presidency of the organization.
As part of this new integration, the Secretary of Tourism and Identity of Guanajuato, Lupita Robles León, was appointed Regional Vice President of the Central Zone, from where she will coordinate efforts with the states of Guanajuato, Jalisco, Querétaro, Colima, Michoacán, State of Mexico, Mexico City, and Hidalgo.
The new Board of Directors is also comprised of: Simón Quiñones Orozco, as Operations Vice President; Miguel Ángel Badiola Montaño, Northwest Zone Vice President; Yolanda Josefina Cepeda Echavarría, Northeast Zone Vice President; Carla López-Malo Villalón, South-Central Zone Vice President; Adda del Rubí Solís Peniche, Southeast Zone Vice President; Daniel Altafi Valladares, as Secretary; and Elizabeth Quintanar Gómez, as Treasurer.
As a first action from the Regional Vice Presidency, Guanajuato will promote an alliance with the states of the Central Zone to strengthen eno-gastronomic tourism, cultural tourism, connectivity, and joint tourism promotion, with the objective of positioning the region as a competitive bloc nationally and internationally.
This appointment reaffirms Guanajuato's leadership as one of the most relevant states in tourism, thanks to its strategic location, connectivity, cultural and heritage richness, as well as its broad and diverse tourism offerings.
From the Government of the People, we will continue to work in a coordinated manner to open new paths, generate development, and bring prosperity to communities through tourism.
