Group of people at a tourism and sustainable development event in Guanajuato.
Guanajuato signs agreement with UNAM during inauguration of Tourism and Sustainable Development Laboratory

Como parte de la conmemoración del Día Mundial del Turismo, SECTURI y la ENES León de la UNAM firman convenio de colaboración con vigencia de cinco años durante la inauguración de Laboratorio de Turismo y Desarrollo Sostenible, espacio para la investigación, formación y vinculación.

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Grupo de personas en frente de la iglesia en Guanajuato, México.

Promoción audiovisual de Guanajuato es promovida en la 70.ª Asamblea Ordinaria de ASETUR

• La SECTURI participó en la 70.ª Asamblea Ordinaria de la Unión de Secretarias y Secretarios de Turismo de México (ASETUR). • Guanajuato compartió las acciones para consolidar su Comisión Fílmica y fortalecer el ecosistema audiovisual como herramienta de promoción turística.

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Inauguración de la nueva ruta aérea Bajío–AIFA en Guanajuato con autoridades y ejecutivos.

¡Despega la nueva ruta Bajío–AIFA! Guanajuato impulsa su conectividad aérea nacional

• The new Mexicana de Aviación route starts with six weekly frequencies.

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Decoración luminosa con círculos y luces de colores en un fondo oscuro.

Ya está aquí la segunda convocatoria del Programa de Apoyo a Proyectos Cinematográficos y Audiovisuales 2026

- Del 16 al 31 de julio permanecerá abierto el pre-registro para participar en la segunda convocatoria del programa. - En 2025 se respaldaron 19 proyectos cinematográficos y audiovisuales mediante este esquema.

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Fachada de la iglesia en San Miguel de Allende con ofrendas florales y decoraciones.

¡Vamos por un nuevo reconocimiento mundial para San Miguel de Allende!

Es momento de votar para que San Miguel de Allende vuelva a poner en alto el nombre y el orgullo de Guanajuato, ahora como la Ciudad Más Deseable del Mundo, en los Wanderlust Reader Travel Awards 2026.

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Attendees at a gastronomic event in León, Guanajuato, with Tourism and Latino Chefs logos.

Latino Chefs Showcase 2026 in León prepares “Flavors that tell our story”

- From August 7th to 9th, León will bring together chefs, specialists, and gastronomy lovers for an event that celebrates the identity and flavors of the continent. - Discussions, gastronomic breakfasts, and a special dinner are part of the programming for this second edition.

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Tourist police in training in a conference room.

Tourist police in Magical Towns strengthen their preparation to attend to visitors

• Mejor atención, respuesta más rápida, orientación al visitante, trato amable, conocimiento del destino y protocolos de emergencia, fueron algunos de los tópicos en las capacitaciones. • La capacitación permitirá que los policías turísticos puedan orientar mejor a un turista extranjero, atender incidentes con mayor…

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More news


Night view of Guanajuato with illuminated cathedrals and mountainous landscape.
The Great Escape, the "Buen Fin" of tourism, positions Guanajuato's destinations

Guanajuato registered 277 participating establishments during The Great Escape 2026.

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Delicious seafood soup typical of Guanajuato with fresh ingredients and authentic flavor.
There are only 16 dates left! You still have time to savor the Guanajuato Gastronomic Season ¡Sí Sabe!

- From July 23rd to August 30th, 14 municipalities will host festivals celebrating traditional cuisine, local products, and Guanajuato's identity.
The invitation continues to explore the state through its flavors before the Guanajuato ¡Sí Sabe! Gastronomic Season concludes.

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Woman in purple dress speaking at tourism event in Guanajuato.
Tourism and visitor assistance are promoted at the Silao Fair 2026

The Silao Fair 2026 will be held from July 17 to August 2 as part of the Santiago Apóstol festivities.

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View of San Miguel de Allende with church and colorful flower market.
After being named the Best City in the World, San Miguel de Allende once again stands out among The Best of Mexico.

The Silao Fair 2026 will be held from July 17 to August 2 as part of the Santiago Apóstol festivities.

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Leaders and participants at the 16th Mexico Chapter Congress in Guanajuato.
The Meetings Industry renews its confidence in Guanajuato with the XVI Mexico Chapter Congress

This summer, León will host the most important meeting in Mexico's meetings industry.

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Historic gateway in Guanajuato, a tourist and cultural destination in Mexico.
Se fortalece Guanajuato en la industria de reuniones con el XVI Congreso Nacional de MPI México Chapter 2026

This summer, León will host the most important meeting in Mexico's meetings industry.

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