Authorities at community tourism event in Guanajuato.
Highlights Camino Real de Tierra Adentro as a national example of Community Tourism, in Ocampo's 2nd Report

En la representación de la Gobernadora de la Gente, Libia Dennise García Muñoz Ledo, del Segundo Informe de Gobierno del Alcalde de Ocampo Erick Silvano Montemayor Lara, la Secretaria de Turismo e Identidad, María Guadalupe Robles León, destacó la visión del Camino Real de Tierra Adentro, un ejemplo nacional del Turismo Comunitario

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Three people at a table during a tourism event in Guanajuato.

Tourist Sustainability Model Launched in Three Municipalities of Guanajuato

The Tourism Sustainability Model will strengthen tourism development in San Luis de la Paz, Purísima del Rincón, and San José Iturbide, with an economic, social, and environmental vision.

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Fans in Guanajuato enjoy the Football Festival with flags and accessories.

The biggest soccer party's grand finale is almost here, and Guanajuato is ready to experience it.

- León, Dolores Hidalgo Cuna de la Independencia Nacional, and Yuriria will host free broadcasts of the semifinals, the third-place match, and the grand final. - Families will be able to enjoy the broadcasts in a convivial atmosphere, with activities for everyone.

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Celebration in Acámbaro with bread and traditions at the local fair.

It Rains Bread in Acámbaro; Towards the 500 Years of its Legal Foundation

- Bread Rains in Acámbaro; heading towards the 500th anniversary of its Legal Foundation. - The Baking Fair is part of the commemorative activities for the 500th anniversary of the Legal Foundation of Acámbaro.

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Conference in San Miguel de Allende during MICE event in Guanajuato.

Meeting Place San Miguel de Allende leaves its mark on the MICE industry

- San Miguel de Allende hosts an extensive business agenda to promote its six MICE destinations and attract international congresses, conventions, and events. - Meeting Place Mexico has been consolidated for over 23 years as the main business meeting for the meetings industry in the country.

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Panoramic view of San Miguel de Allende with its iconic cathedral and colonial architecture.

History: San Miguel de Allende is once again the Best City in the World!

The Guanajuato destination reaffirms its international leadership by winning one of the highest recognitions in the global tourism industry for the third consecutive time.

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Fans in Guanajuato enjoy the Football Festival with flags and accessories.

Over 47,000 people have experienced the Biggest Football Festival in Guanajuato

The Biggest Soccer Party has already gathered nearly 50,000 attendees at the official screenings; families and visitors in León, Yuriria, and Dolores Hidalgo continue to consolidate Guanajuato as a safe destination to enjoy sports, tourism, and togetherness.

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Participants in the Second Session of the Wine Tourism Commission in Guanajuato.
More alliances, more wine, and more identity with the Second Session of the Guanajuato Wine Tourism Commission

Producers, businessmen, authorities, and representatives of the tourism sector participating in the Commission continue to strengthen the strategy to consolidate Guanajuato as a national benchmark for wine tourism.

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Mexican aficionados at a sporting event with t-shirts and flags of Yuriria and Mexico.
Let's go for the fifth! Football passion unites thousands of fans in León, Yuriria, and Dolores Hidalgo

Guanajuato families and visitors experienced a day of emotion, unity, and national pride during the official screenings of Mexico's fourth match in the Greatest Soccer Festival.

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They present the 54th edition of the International Cervantino Festival

“The Festival of the Spirit” is arriving with renewed strength and new stories to tell, said the Governor.
- Guanajuato welcomes the world with open arms, because here cultures meet, dialogue, and unite us!: Libia Dennise.
- The 2026 edition will allow for the celebration of the centenary of José Alfredo Jiménez's birth.

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Regional fair in Acámbaro with lights and nighttime attractions.
Acámbaro, Guanajuato's oldest city, celebrates 500 years of history with a Regional Fair

The Acámbaro Regional Fair 2026 will take place from June 26th to July 5th, featuring cultural, artistic, religious, and recreational activities for the whole family.
- The Government of the People reaffirms its commitment to promoting traditions and tourism development in the municipalities.

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Participants in tourism certification ceremony in Guanajuato.
SECTUR Strengthens Tourism Competitiveness with Delivery of Certifications and Training Certificates

SECTURI delivered 100 certifications to companies and 100 labor training and certification certificates.
The 2026 vacation season begins with destinations prepared to receive visitors with quality and professionalism.

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Women enjoying themselves at a festival in Guanajuato during the local festivities.
Guanajuato Festivals Continue to Boost Tourism in the State, Welcoming Over 28,000 Attendees

The venues located in León, and the Magical Towns of Yuriria and Dolores Hidalgo, Cradle of National Independence, already total 28,207 attendees as of June 23.
- This strategy brings the World Cup closer to families, strengthens coexistence, and boosts tourism and economic activity in the participating municipalities.

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