The State is consolidating its position as an engine of regional tourism through the Caravanas de Promoción Turística, an initiative of hoteliers promoted by the Secretariat of Tourism and Identity, which reinforces the identity of the destinations and promotes collaboration between states in the center of the country.
With the support of the Governor of the People, Libia Dennise García Muñoz Ledo, these caravans, organized in conjunction with the hotel associations of Guanajuato, Aguascalientes, San Luis Potosí and Michoacán, aim to boost road tourism, taking advantage of Guanajuato's strategic location.
The 60% of the national population is less than a four-hour drive away, making it an ideal meeting point for authentic experiences.
At each venue, hoteliers set up stands with promotions, exclusive discounts and informative material aimed at travel agencies and tour operators. In addition, destination presentations and networking spaces were held to strengthen the relationship between tourism service providers and consolidate the region as a single tourism force.
During this edition, the caravans traveled through San Luis Potosí, Aguascalientes and Morelia, with great success among tour operators, and ended in Guanajuato Capital to reaffirm the commitment to continue generating opportunities for economic spillover and well-being for families.
SECTURI recognizes that tourism is not only numbers, tourism transforms lives, destinations and communities. Thanks to the coordinated work between hoteliers, restaurateurs, transporters, operators, traditional cooks, artisans and universities, the visitor lives memorable experiences while our people receive development and prosperity.
The active participation of hotel associations from Celaya, Dolores Hidalgo, Guanajuato, León, Silao and Irapuato joins the efforts of associations from San Luis Potosí, Aguascalientes and Morelia, reflecting the spirit of unity and strategic vision that guides the region.
With more than 13 million visitors received so far this year and a growing economic benefit for the state, Guanajuato strengthens its role as Mexico's tourist center, offering visitors gastronomy, traditions, handicrafts, vineyards, festivals and the warmth of its people.
The Tourism Promotion Caravans are a clear demonstration that hospitality has no borders and that by working as a team we can generate tangible results for regional tourism.
