— For 4 days of work, workshops, and strategic meetings, San Miguel de Allende hosts Planners, Wedding Planners, Tour Operators, and leaders from the romance segment in Latin America.
In the People's Government's tourism, the romance segment has consolidated growth and international projection, mainly from heritage cities.
The state of Guanajuato is consolidating itself as one of the most important destinations in the romance tourism segment by hosting the Forever Wedding Summit 2026, the most relevant international meeting for wedding planners and professionals in the wedding and events industry in Mexico and Latin America.
It will take place from April 14-17, 2026, in San Miguel de Allende, bringing together more than 400 participants from countries such as Mexico, Argentina, Colombia, Costa Rica, Ecuador, El Salvador, the United States, Honduras, Nicaragua, Panama, and Puerto Rico, among others.
The Forever Wedding Summit is an immersive experience that brings together leaders, visionaries, entrepreneurs, and brands from the industry, with the aim of sharing knowledge, exploring trends, and generating business opportunities. Through its academic program, networking spaces, and business meetings, the event promotes the professionalization of the sector and fosters the creation of strategic alliances that strengthen the wedding and event industry.
Originating in Colombia and with editions held since 2016, this Summit has grown steadily, establishing itself as an international benchmark. In Mexico, it has been held in locations such as Querétaro, Yucatán, Michoacán, and Monterrey, reaching up to 400 attendees in its most recent edition.
Aligned with the Government of the People's strategy of Governor Libia Dennise García Muñoz Ledo, the Secretariat of Tourism and Identity of the State of Guanajuato actively participates in this event with the objective of positioning the state as a competitive destination in the romance industry, promoting its attractions, and generating new business opportunities for local stakeholders.
During the Summit, Guanajuato will have a booth that integrates five key destinations in the segment: Guanajuato Capital, San Miguel de Allende, León, Dolores Hidalgo, and Mineral de Pozos, in addition to the participation of the Association of Weddings, Events, and Venues (ABER), strengthening the sector's value chain.
Romantic tourism in Guanajuato has shown steady growth, accounting for 3.431% of total visitors in 2025 and establishing itself as one of the state’s most economically valuable sectors due to the high level of spending by visitors in this segment.
The success of romance tourism in Guanajuato is based on its comprehensive offering, which combines colonial architecture, cobblestone streets, vineyards, haciendas, and natural landscapes, creating unique settings for memorable celebrations. Furthermore, the state is distinguished by being an inclusive destination, where all couples can live their story with authenticity and identity.
Among the established destinations are San Miguel de Allende, recognized for its luxury offerings and exclusive experiences; Guanajuato Capital, with its historical and romantic essence; León, with modern infrastructure for large-format events; and Dolores Hidalgo, which offers weddings with historical identity among vineyards and traditions.
Likewise, emerging destinations like San José Iturbide, Tarandacuao, and Jerécuaro stand out, offering a blend of nature, culture, and adventure; as well as Mineral de Pozos, with its bohemian and mystical atmosphere; and Comonfort, ideal for traditional weddings in natural settings.
Forever Wedding Summit 2026 represents a strategic opportunity to strengthen Guanajuato's presence in the romance industry by forging alliances with buyers, specialized media, and industry professionals, as well as promoting the attraction of new events to the state.
The staging of this Summit also boosts the local economy, benefiting wedding planners, venues, suppliers, hotels, restaurants, and service providers, strengthening the entire romance tourism value chain.
The Government of the People, through the Secretariat of Tourism and Identity, thus reaffirms its commitment to continue promoting tourism as a driver of development, betting on innovation, professionalization, and the promotion of Guanajuato's identity worldwide.
Guanajuato continues to break new ground, establishing itself as a destination where love is experienced, celebrated, and transformed into unforgettable experiences.
