Guanajuato is part of the gastronomic festival “México de Mis Sabores” (Mexico of My Flavors), a cultural and tourist experience that will integrate the national platform: Mundial Social 2026.
Guanajuato will be part of the gastronomic festival “Mexico of My Flavors”, one of the main cultural and tourist experiences that will be part of the 2026 Social World Cup, a platform that will accompany the international soccer celebration with gastronomic, cultural, and coexistence activities in Mexico City.
Guanajuato's participation was announced during the program “Connecting with People” from Governor Libia Dennise García Muñoz Ledo, where the Secretary of Tourism and Identity, Lupita Robles León, highlighted that Guanajuato will be represented at this national gastronomic event by a traditional cook and a chef.
“And at the event in Mexico City ‘Mexico of My Flavors’ (we will participate) with a traditional cook and a Chef. This event will take place at Campo Marte in Mexico City and states from all over the country will participate with the presence of the identifying gastronomy of each region. It's about bringing the possibility of our gastronomic culture to all national and international visitors. In Guanajuato, we are maximizing the benefits for the local tourism sector,” explained the Secretary of Tourism.
The Mexican Ministry of Tourism announced that this coordinated strategy will allow for an expanded impact of the tournament beyond the stadiums, positioning tourism, culture, and gastronomy as axes of international projection for the country.
As part of this initiative, Guanajuato will have a presence in the segment “Treasures and Colonial Cities”, which will take place from June 18th to 24th, 2026 at Campo Marte 26 Santander, a space that will be a meeting point for national and international visitors during the World Cup summer.
Guanajuato's participation will be represented by a traditional cook and a chef, who will share the richness of the state's identity gastronomy through culinary experiences that will highlight the entity's characteristic traditions, ingredients, and flavors.
Likewise, these types of platforms make it possible to bring the gastronomic culture of Guanajuato and Mexico closer to visitors from all over the world, strengthening cultural identity and positioning the state as a competitive destination within gastronomic and experiential tourism.
The festival “Mexico of My Flavors” will take place from June 11 to July 19, 2026, from 1:00 PM to 7:00 PM, with a seating capacity of 950 people and an estimated daily attendance of 2,500 to 4,000 attendees.
The programming includes culinary tours of different regions of the country through thematic weeks. In addition to Guanajuato, entities from all over Mexico will participate, showcasing national gastronomic diversity.
On each day, guest chefs and traditional cooks will participate, offering more than 200 daily servings per duo, including a main dish, dessert, and traditional Mexican beverages.
As a complementary part of the festival, “El Itacate” will be integrated, a space dedicated to traditional corn-based snacks, such as tacos, tamales, tostadas, and quesadillas, accompanied by non-alcoholic beverages and coffee from producing states.
Nineteen traditional cooks from 14 states of the country will participate in this space, under an inclusive model that will allow participants to keep 100 percent of their income, strengthening the local and community economy.
In the Government of the People We are maximizing the benefits for the local tourism sector, as Mexico hosting the biggest football festival allows us to share the country's cultural richness with the world, where sports and gastronomy unite to offer memorable experiences for national and international visitors.