Guanajuato continues to consolidate itself as a preferred destination for tourists and visitors, this achievement is reflected in nominations for tourist excellence in various contests.
The State of Guanajuato, led by the Government of the People and with a strategic vision from Governor Libia Dennise and our Secretary of Tourism and Identity, Mtra. Maria Guadalupe Robles León, reaffirms its tourism and cultural leadership by being nominated in various categories for the 2026 Magical Awards for Excellence. This international recognition distinguishes destinations, experiences, and projects that stand out for their quality, innovation, and contribution to tourism in Ibero-America.
These nominations consolidate Guanajuato as a comprehensive, competitive destination with a strong identity, aligned with the "Government of the People's" vision, which promotes the state's projection nationally and internationally through authentic, high-value experiences.
The Magic Awards for Excellence, organized by Grupo Excelencias, are part of one of the most important platforms for the promotion of tourism, gastronomy, and culture in the Spanish-speaking world. Through a public voting process, these awards recognize destinations that manage to connect with travelers for their authenticity, cultural richness, and unique tourism offerings.
In this 2026 edition, Guanajuato stands out with multiple nominations that reflect the diversity of its tourist offerings:
- San Luis de la Paz, in the Wellness (Health and Wellness) category, with the experience of La Casa del Venado Azul, which stands out for its focus on holistic well-being and connection with nature.
- Guanajuato City, nominated as a City of Excellence for its historical and cultural richness, and its consolidation as one of the country's most emblematic destinations.
- Dolores Hidalgo, Cradle of National Independence, with a double nomination: in the Culture category, through the International King's Festival, and in Enology, highlighting its growing relevance in wine production.
- Comonfort, in the Gastronomy category, with the traditional ceremonial tortilla, a living symbol of the state's culinary heritage.
- Purísima del Rincón, in the Water and Botanical Heritage category, recognizing its natural wealth and its commitment to conservation.
- San Miguel de Allende, in Heritage and Architecture, reaffirming its international prestige as a heritage city and world-class destination.
- Salvatierra, in the category of Historical Heritage and Sustainable Cultural Tourism, for its invaluable architectural legacy and its promotion of responsible practices.
- Yuriria, in the Religion category, with the Augustinian Route, which highlights its history, spirituality, and conventual architecture.
These nominations not only represent recognition for the work done in each of the destinations, but also an opportunity to strengthen their positioning in national and international markets, attracting a profile of visitor interested in cultural, gastronomic, wellness, and sustainable tourism experiences.
The Excelencias Awards have established themselves as a global benchmark in the tourism industry, highlighting projects that drive innovation, sustainability, and excellence in the sector. Their prestige lies in the combination of public evaluation and the international visibility they grant to participating destinations, which translates into greater opportunities for promotion and economic development.
The voting will be open until April 14, 2026, and can be done through the official awards platform. Each vote represents an opportunity to continue positioning Guanajuato as a leading destination, where history, culture, gastronomy, and identity are experienced authentically.
These nominations reflect the state's commitment to offering quality tourism experiences, driving the development of its communities, and strengthening the entire tourism value chain. Likewise, they are the result of a comprehensive strategy that promotes the richness of its Magical Towns, heritage cities, and emerging destinations.
Guanajuato continues to break new ground, projecting the best of its people, culture, and identity to the world, consolidating itself as one of the most complete and attractive destinations in Mexico.
To participate and support Guanajuato in the 2026 Magical Excellence Awards, voting is through the following link:
https://www.excelenciasgourmet.com/es/premios-magicos-por-excelencias
Guanajuato Explore New Roads
