The Strawberry Fair is already underway, and once again, Irapuato is filled with life, color, and flavor with one of the most important events in the Bajío region.
From March 13 to 29, the Inforum Irapuato grounds become the meeting point for thousands of visitors who come to enjoy a fair that stands out for its family-friendly, safe atmosphere full of experiences for all ages.
An atmosphere you feel from the moment you arrive
During a tour of the fair, visitors from different municipalities such as León, Salamanca, Abasolo, and even from Irapuato itself agreed on one thing:
It's super calm, very comfortable, and very family-friendly.“
“Very well organized and with entertainment for everyone”
There's everything, it's very diverse“
These voices reflect what's happening in every corner: a space where families, friends, and couples can enjoy with confidence, in an environment designed for living together and having a good time.
Fun for everyone: games, shows, and experiences
The 2026 Strawberry Fair offers a wide variety of activities that make it an ideal plan for any type of visitor:
🎡 Over 30 amusement rides for kids and adults
Ice shows, like the Ilusion on Ice show
Themed experiences like “Alice Through the Looking Glass”
Concerts at the People's Forum, included with your ticket
Attendees particularly highlight the variety of options: from those seeking adrenaline in the games, to those who prefer shows or simply strolling through the pavilions.
Gastronomy that conquers from the very first moment
One of the big reasons to visit the fair is, without a doubt, the food.
From traditional snacks to strawberry-based products like strawberries and cream, drinks, and desserts, the gastronomic offerings are an essential part of the experience.
“The food is what motivated us to come,” some visitors commented.
And it's no wonder: Irapuato is recognized as the Strawberry Capital of the World, and this fair is the best place to enjoy its flavor in all its forms.
Guanajuatan Tradition, Identity, and Pride
In addition to the fun, the fair is also a space to connect with the state's identity.
The Marca Guanajuato pavilion, the livestock expo, and the artisan areas showcase the best of local production in an environment that blends tradition with modernity.
“Everything is very beautiful, very well designed,” attendees mentioned as they toured the stands.
A destination that connects with all of Guanajuato
Many visitors take advantage of their stay to explore more of the state, mentioning destinations such as León, Guanajuato, San Miguel de Allende, or Dolores Hidalgo.
This makes the fair not only an event, but a gateway to discovering Guanajuato and all it has to offer.
Experience it for yourself
La Feria de las Fresas 2026 is much more than an event: it is a celebration that combines tradition, entertainment, gastronomy, and togetherness in a safe and family-friendly environment.
Photo credit: Fb. Irapuato Strawberry Festival
And as those who are already enjoying it say...
This is just a taste of what awaits you.
📍 If you're looking for a different plan, with family or friends, Irapuato awaits you with open arms.